Paris & Seattle | 2009 – 2015
Supported the end-to-end digital supply chain ecosystem & managed the day-to-day services pipeline of digital entertainment & software products through Microsoft e-distribution channels including Xbox games and downloadable content, avatars, themes, gamerpics, apps, Windows Phone, Microsoft Office, Windows OS, tokens, POSA and currency.
Lead Program Manager, Xbox Music & Video Engineering Services
Led team of +5 PMs and +36 engineers in building a world-class catalog & service that provided a streamlined platform for Microsoft Movies & TV, Groove Music, and Books; executed functional & operational framework for media operations to enable scale, reduce cost, and increase efficiency while integrating 3rd party channels & developing partnerships with Gracenote, IMDB, Bandcamp & Movies Anywhere.
Developed and implemented the Kickstarter program enabling international engineering teams to develop and drive forward their ideas with support and resources of organization for set time periods; culminated in demos & voting with winning ideas integrated into products.
Developed & led initiative to overhaul pricing architecture for Microsoft Movies & TV; analyzed competitor pricing & drove updates to PLAs, Xbox LIVE policy, and offer management architecture resulting in +40% e2e efficiency, global expansion of offers to +9 countries, and industry competitive pricing.
Operations Program Manager, Xbox Music Operations
Supported the digital pipeline for music and video while improving serviceability of the platform through engineering while driving operational process change and business development.
Channel Manager, Xbox Digital Supply Chain Business Operations
Partnered & executed the largest digital supply chain overhaul for Xbox Live since its launch in 2002 affecting all revenue, publishers, gaming products, business operations, and policies; launched Game Developer Network Portal, developed channel integration for 3rd party OEMs & partners, integrated Windows 8 OS, Office 365, Xbox Apps and Windows Phone through supply chain.
Supported the end-to-end digital supply chain ecosystem & managed the day-to-day games services pipeline while acting as SME in broad areas of ingestion, compliance, and policy; built strong partnerships with game publishers incl. Activision, EA & Ubisoft while leading global launches through e-distribution channels & media partnerships.
Drove planning & execution of major global events incl. E3, Comicon, PAX, and GDC through marketing & merchandising partnerships including SpikeTV & Gamestop; negotiated & drove high profile programs & licensing agreements.
Portfolio Manager, Xbox LIVE Marketplace
Managed +90M Xbox LIVE Personalization portfolio, managing & driving personalization strategy to meet long-term category growth & gross margin targets; launched Avatar Marketplace micro-transaction business exceeding financial targets by +200% through partnerships with key content license holders & content acquisition.
Led Avatar adoption & development through partnerships with 1st and 3rd party game studios, clothing & sportswear brands, entertainment partners, and digital brands incl. Activision, Viacom, Burton, Quicksilver, and Skullcandy; partnered with Rare Ltd. & engineering to develop Avatar XDK through Xbox Live Developer program while driving LIVE Policy and developing Xbox branded assets through 3rd party developers.